Customers are the primary reason for being in business. They are the lifeline of any business, and it is important to keep patrons by avoiding or minimizing customer dissatisfaction.

How much is a good customer worth? If good customers are worth having, they are worth your effort to keep them coming back. A certain amount of customer turnover is inevitable. Some business people think they can afford to lose some customers because they can replace them with new ones. However, attracting and retaining new customers is expensive. Marketing data indicates that it costs five times as much to get a new customer as it does to keep an existing one.

Click on the topics and articles below for more information.

Impressions last a long time- article

Basic steps for effective complaint management- article

Customer Relations Self Evaluation