Advertising is not just a business expense, it is an investment in building your sales. The future growth of your business will be influenced by your ability to plan and execute an effective advertising program. This website offers some guidelines to help you plan your advertising budget, select media, use cooperative advertising, and prepare the ad itself.

Click a topic below for more advertising information.

Preparing an Advertising Budget

Profiling Yourself and Your Customers

Advertising Media

There are more advertising resources and worksheets located in the Small Business Toolbox.